B2B Marketing Specialist

Responsibilities:

• Under the direction of the Marketing Team lead, ensure email, LinkedIn messaging, and calling quotas are met daily
• Partner with Business Development Managers to create customized plans and campaigns for assigned territories and ensure qualified leads are properly handed off in accordance to our internal processes
• Utilize business acumen to research companies, C-Level executives, business trends, and technologies to create multi-channel based strategic communication plans.
• Conduct lead generation, prospecting, and qualification using our company’s process and technology suite.
• Utilize our CRM system every time you interact with a lead and document every single interaction
• Become an expert on deregulated energy markets and any potential new energy product offerings marketed by the company.
• When appropriate, coordinate and contribute in client-facing conference calls and meetings.