Digital Content Marketing Specialist

Essential Functions:

• Build, plan and develop the overall content strategy and drive content calendar.
• Research products, services, and current content strategies to identify new opportunities, driving blog content, to improve sea, monthly newsletter, and social media engagement
• Monitor Search Engine Optimization/Search Engine Marketing (SEO/SEM), marketing, and sales performance metrics to forecast trends leveraging data.
• Assist in Identify digital PPC advertising needs with improved content focused on conversion.
• Create content for website.
• Research and map keywords forwebsite.
• Create SEO-driven content and campaigns.
• Support in writing conversion customer-focused product descriptions for web and catalog
• Achieve annualized KPI goals
• Analyze website and content performance, make suggestions to improve SEO and customer engagement.
• Conduct outreach to drive referrals, backlinks, and guest blogs to help increase traffic to the website.
• Develop and maintain cross-functional marketing skills such as learning various tools, Klaviyo, SEO, Brightedge, Netsuite, SuiteCommerce, Google Analytics, etc.
• Manage multiple marketing projects over an extended time
• Create promotional material, including blog posts, email marketing, press releases, etc.
• Update website content as needed
• Present project updates to the Marketing and relevant departments as needed
• Cross-trained in multiple areas of the business to support the company fellow marketing staff as needed.