Digital Content Marketing Specialist
- Digital Marketing Manager
- Tartu
- 18 € - 22 € /hourly
- Full Time
Essential Functions:
- Build, plan and develop the overall content strategy and drive content calendar.
- Research products, services, and current content strategies to identify new opportunities, driving blog content, to improve sea, monthly newsletter, and social media engagement
- Monitor Search Engine Optimization/Search Engine Marketing (SEO/SEM), marketing, and sales performance metrics to forecast trends leveraging data.
- Assist in Identify digital PPC advertising needs with improved content focused on conversion.
- Create content for website.
- Research and map keywords forwebsite.
- Create SEO-driven content and campaigns.
- Support in writing conversion customer-focused product descriptions for web and catalog
- Achieve annualized KPI goals
- Analyze website and content performance, make suggestions to improve SEO and customer engagement.
- Conduct outreach to drive referrals, backlinks, and guest blogs to help increase traffic to the website.
- Develop and maintain cross-functional marketing skills such as learning various tools, Klaviyo, SEO, Brightedge, Netsuite, SuiteCommerce, Google Analytics, etc.
- Manage multiple marketing projects over an extended time
- Create promotional material, including blog posts, email marketing, press releases, etc.
- Update website content as needed
- Present project updates to the Marketing and relevant departments as needed
- Cross-trained in multiple areas of the business to support the company fellow marketing staff as needed.
