Content Marketer

Responsibilities:

• Report to the Marketing Communication Senior Manager and Chief Marketing Officer, and collaborate with broader team to create content for a variety of campaigns
• Collaborate across the marketing team to develop and optimize short-form and long-form marketing content to reach specific customer, industries and audiences
• Plan and manage firms editorial calendar and vendor relationships
• Influence marketing program plans, including promotional tactics and copy, to enhance the reach and visibility of all created assets
• Ensure that all content requests integrate with the BPM brand and marketing strategy
• Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed
• Work with team and external vendors to ensure content is on-brand, with a consistent style, quality and tone, and optimized for search and social promotion
• Leverage SEO insights to attract prospects and customers to relevant, timely and evidence-based content to help move them through the sales funnel
• Collaborate with graphic designers and marketing researchers to increase client engagement
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

Requirements:

• Preferably 4-7 years’ experience in copywriting, digital marketing, content writing, social media in the professional services world
• Proven track record with strategic content creation
• Extraordinary writing & punctuation skills
• Flexible and responsive to short deadlines/quick turn-arounds
• A strong sense of initiative, attention to detail and the ability to work under pressure, while juggling and meeting multiple deadlines
• Proven ability to conduct content reviews, interviews, and content audits and inventories
• Superior copy editing and proofreading skills that brings content from okay to great
• A self-starter and a solid team player who owns his or her success metrics
• Excellent project management skills
• Experience working within a style guide
• Comfortable working in a rapidly evolving company environment
• A leader who wants to advance their career with a company that is growing in all the right ways
• Fantastic people skills: you find satisfaction in collaborating with and helping others
• B.A. or higher in English, Writing, Marketing, Journalism or similar preferred