Content Marketer

Responsibilities:

Report to the Marketing Communication Senior Manager and Chief Marketing Officer, and collaborate with broader team to create content for a variety of campaigns
Collaborate across the marketing team to develop and optimize short-form and long-form marketing content to reach specific customer, industries and audiences
Plan and manage firms editorial calendar and vendor relationships
Influence marketing program plans, including promotional tactics and copy, to enhance the reach and visibility of all created assets
Ensure that all content requests integrate with the BPM brand and marketing strategy
Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed
Work with team and external vendors to ensure content is on-brand, with a consistent style, quality and tone, and optimized for search and social promotion
Leverage SEO insights to attract prospects and customers to relevant, timely and evidence-based content to help move them through the sales funnel
Collaborate with graphic designers and marketing researchers to increase client engagement
Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

Requirements:

Preferably 4-7 years’ experience in copywriting, digital marketing, content writing, social media in the professional services world
Proven track record with strategic content creation
Extraordinary writing & punctuation skills
Flexible and responsive to short deadlines/quick turn-arounds
A strong sense of initiative, attention to detail and the ability to work under pressure, while juggling and meeting multiple deadlines
Proven ability to conduct content reviews, interviews, and content audits and inventories
Superior copy editing and proofreading skills that brings content from okay to great
A self-starter and a solid team player who owns his or her success metrics
Excellent project management skills
Experience working within a style guide
Comfortable working in a rapidly evolving company environment
A leader who wants to advance their career with a company that is growing in all the right ways
Fantastic people skills: you find satisfaction in collaborating with and helping others
B.A. or higher in English, Writing, Marketing, Journalism or similar preferred