Content Marketer

  • Content Creator
  • Tartu
  • 03.02.2022
  • 18 € - 23 € /hourly
  • Full Time

Responsibilities:

  • Report to the Marketing Communication Senior Manager and Chief Marketing Officer, and collaborate with broader team to create content for a variety of campaigns
  • Collaborate across the marketing team to develop and optimize short-form and long-form marketing content to reach specific customer, industries and audiences
  • Plan and manage firms editorial calendar and vendor relationships
  • Influence marketing program plans, including promotional tactics and copy, to enhance the reach and visibility of all created assets
  • Ensure that all content requests integrate with the BPM brand and marketing strategy
  • Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed
  • Work with team and external vendors to ensure content is on-brand, with a consistent style, quality and tone, and optimized for search and social promotion
  • Leverage SEO insights to attract prospects and customers to relevant, timely and evidence-based content to help move them through the sales funnel
  • Collaborate with graphic designers and marketing researchers to increase client engagement
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

Requirements:

  • Preferably 4-7 years’ experience in copywriting, digital marketing, content writing, social media in the professional services world
  • Proven track record with strategic content creation
  • Extraordinary writing & punctuation skills
  • Flexible and responsive to short deadlines/quick turn-arounds
  • A strong sense of initiative, attention to detail and the ability to work under pressure, while juggling and meeting multiple deadlines
  • Proven ability to conduct content reviews, interviews, and content audits and inventories
  • Superior copy editing and proofreading skills that brings content from okay to great
  • A self-starter and a solid team player who owns his or her success metrics
  • Excellent project management skills
  • Experience working within a style guide
  • Comfortable working in a rapidly evolving company environment
  • A leader who wants to advance their career with a company that is growing in all the right ways
  • Fantastic people skills: you find satisfaction in collaborating with and helping others
  • B.A. or higher in English, Writing, Marketing, Journalism or similar preferred