Content Marketer
- Content Creator
- Tartu
- 18 € - 23 € /hourly
- Full Time
Responsibilities:
- Report to the Marketing Communication Senior Manager and Chief Marketing Officer, and collaborate with broader team to create content for a variety of campaigns
- Collaborate across the marketing team to develop and optimize short-form and long-form marketing content to reach specific customer, industries and audiences
- Plan and manage firms editorial calendar and vendor relationships
- Influence marketing program plans, including promotional tactics and copy, to enhance the reach and visibility of all created assets
- Ensure that all content requests integrate with the BPM brand and marketing strategy
- Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed
- Work with team and external vendors to ensure content is on-brand, with a consistent style, quality and tone, and optimized for search and social promotion
- Leverage SEO insights to attract prospects and customers to relevant, timely and evidence-based content to help move them through the sales funnel
- Collaborate with graphic designers and marketing researchers to increase client engagement
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
Requirements:
- Preferably 4-7 years’ experience in copywriting, digital marketing, content writing, social media in the professional services world
- Proven track record with strategic content creation
- Extraordinary writing & punctuation skills
- Flexible and responsive to short deadlines/quick turn-arounds
- A strong sense of initiative, attention to detail and the ability to work under pressure, while juggling and meeting multiple deadlines
- Proven ability to conduct content reviews, interviews, and content audits and inventories
- Superior copy editing and proofreading skills that brings content from okay to great
- A self-starter and a solid team player who owns his or her success metrics
- Excellent project management skills
- Experience working within a style guide
- Comfortable working in a rapidly evolving company environment
- A leader who wants to advance their career with a company that is growing in all the right ways
- Fantastic people skills: you find satisfaction in collaborating with and helping others
- B.A. or higher in English, Writing, Marketing, Journalism or similar preferred
